You’re a dreamer.
Your desire to establish an online business empire. This dream led you to set up a Facebook store to start creating a following. After a while in the business, you face reality. Your sales are stagnating. Each day your traffic is taking a downward trend. You are uncertain about what will happen next. Now, the dream of having an online empire is becoming a mirage. The more you approach it the far it is shifting. This is happening even after receiving counsel that selling on Facebook is the power to succeed. You are proving the predictors wrong. Even though this is happening to you, the reality of Facebook is a reliable business tool. You can charge through copying what the gurus do. Here are 3 actionable secrets of selling on Facebook like a guru:
Stop targeting everyone
While Facebook has more than 2 billion users, all of them are not your customers. Each customer has their needs and preferences. They have their unique desire and needs. Even if you might be offering the right products, your approach may not tally with them. For instance, you might be selling low priced smartphone while your targets hold the belief that expensive is quality. So, if you are seeking to drive sales, you must choose a niche to serve. Do not target everyone on Facebook. Doing so will be a tiresome and unproductive affair.
Focus on your network
Your friends and relatives are the most reliable customers in your online business. This group understands you and will work hard to ensure you attain growth. Before casting your nets wider, you need to maximize your sales on this group. The good thing about the group is that they view you as part of their lives. Hence, they will not only buy your products. But also, they will help you to promote them without asking for some payments. As a guru in waiting, concentrating on your network can be the only miracle you need to realize this dream. Try it.
Use Facebook Ads
Promoting your products on Facebook is another approach gurus use to harness their sales. The positive side of this approach is that it helps you to optimize and customize your offers for a particular group. When selling products on Facebook, you can define the exact characters and traits of your potential customers. Hence, you will be selling the right products to the right customers meaning more sales.
And those are the secrets of gurus. Will you copy them?